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Setting your day rates as a freelancer
In conversation with Dave Smyth, author of the Freelance Pricing Guide, and Lesley Winterbach, founder of The GOODList, we discuss how to set your day rates as a freelancer.
February 14, 2025
How much is your work worth?
When you put it like that, it’s unsurprising that setting your pricing or day rates for many freelancers can be incredibly challenging. Even the most established of freelancers can find this a topic which comes up again and again.
So we’re glad to have two brilliant expert points of view on this theme. Dave Smyth is author of the Freelance Pricing Guide, and Lesley Winterbach is founder of The GOODList.
Both Dave and Lesley joined on the podcast this week to answer some of our questions about setting day rates and pricing.
Resources mentioned in this episode
Working out your pricing
One of the most common questions freelancers ask: What should I charge? - Don't make it up, base your pricing upon market rates and your financial baselines
Setting your pricing
Pricing can be incredibly challenging to get right, even for the most seasoned of freelancers. Dave Smyth, author of the Freelancing Pricing Guide, shares his views on setting pricing, and why it's not always intuitive.
Day Rate Benchmarks - Industry data on average day rates across sectors within the UK
A number of helpful organisations publish regular data on day rates and pricing for freelancers in the UK. This is a list of those we've found, to help you establish your pricing baselines.